Concentrations

Fragrances vary in strength, a factor that directly influences its prices. The main ingredient is an alcoholic water solution. It is the percentage of perfume relative to the water that determines its strength.

for Women.

Parfum is the strongest concentration and is compiled to provide exceptionally long lasting fragrance from very little liquid.
Parfum is the most expensive variant of the fragrance range and can retail in excess of £100.00
Eau de Parfum (Edp) is the next strongest version and is intended to give a more enduring scent for a more reasonable price.
Eau de Toilette (Edt) is the most popular and affordable concentration. Containing a higher percentage of water and fewer essential oils, Edt is nearly always presented in a spray
Eau de Cologne is weaker than Edt with a lower concentration of essential oils
Eau Fraiche has very low fragrance content and is sometimes called 'Perfumed Mist'. Often alcohol free, this concentration proves popular in the summer months

for Men.

Edt Spray is generally the strongest concentration available and can be used on the body and on clothing but should not be used as an aftershave as it may cause irritation

Fragrance Facts & Tips

Kept away from heat and light, an unopened fragrance will be good for at least four years
Identical fragrances will not only smell differently also last longer when applied to some people than others. The balance and chemical make-up of your skin is why this is the case
Avoid storing fragrances in bathrooms as the fluctuating temperatures and humidity will degrade the scent rapidly
Exposure to the air should be kept to a minimum, as once opened, the ingredients will deteriorate - this mainly applies to dab-on fragrances more so than sprays

People who are sensitive to fragrance should apply the liquid to clothes as apposed to directly on the skin.

How dos perfume work with individuals

Why does a fragrance last longer on some people?
Blondes or people with light skin have a tendency towards dry skin, and fragrances are basically oils that will be absorbed by the skin like moisturizers. To help your fragrance last longer use a matching body lotion or unscented body lotion to apply to pulse points before applying your fragrance.

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